Undoubtedly, human billboards have established themselves as a highly efficient advertising tool for businesses looking to increase traffic sales. In fact, boosts up to 70 percent have been recorded in the amount of traffic attracted to a promotion when human billboards were put to work. Capturing attention in an exclusive manner, these advertisements are associated with numerous factors discussed below that throw light on human billboard effectiveness in driving traffic.
Easily Visible and Catchy
Since, human billboards are likely to promote your brand along busy streets and highways, they can guarantee an assured visibility for your advertisements. Also, one just can’t flip the page or change the channel in case of a human billboard, unlike magazine or TV commercials. Of course, this compels the people to notice your signs at all times. Additionally, a large number of people take up the same route every day for heading to work. This makes them see a human billboard regularly, which sticks your ads at the back of their minds.
Spectrum of Placements
Human billboard opens a whole spectrum of options to place your signs and let the spinner promote them wherever they can make the most impact. In case, you are trying to draw traffic to your store or business just down the road, or want to bring people to a particular highway exit – such placement options can be very fruitful for you. Human billboards can easily reach people in areas where it’s a difficult task to reach the masses. For instance, a human billboard standing along a main road around a rural community spread over a large area will attract more people than a stationery signboard.
Brief and Impactful
Mostly, two to three seconds is the average duration for which a person will get to see your signs while travelling down a street, which calls for a quick, to the point message to make in impact on the audience. Human billboards always sport a crisp content that lines your key features, while focusing more on pictures than text. The visual designing and large text often written on a billboard held by an actual person makes people driving by catch a definite glimpse of your ad.
Each business always keeps on looking for new ideas of advertisement and promotions for their products and services. And, this makes it likely for the effective advertising strategies to vary for different fields of work. But, a human billboard comes at as that one form of marketing that brings a never-ending list of benefits to most type of businesses and brands.