Giving back is a good way to market your brand. This will help you build long lasting relationships that will benefit your organization in the long run. Making employees be part of this creates passion that helps them working harder.
There’s no greater feeling, no greater satisfaction, than knowing you’re making a difference. But giving back to your community is also good for business. Think about it. Philanthropy helps build relationships with clients and potential clients. It helps build and support your brand. It promotes employee engagement. And let’s face it: good corporate citizens want to do business with others who share their values.